About Us

"We get it. Because we’re you.

'Hooligan'

Hooligan isn’t about chaos—it’s about defying rules that don’t serve the ride. It’s the unplanned detour, the spontaneous pit stop, the refusal to let gear dictate your journey. Nomad is the soul of endless discovery, moving not just across roads but through life with curiosity. Together, they embody the rider who thrives on unscripted freedom.

We’re not here to tell you how to ride. We’re here to make sure nothing — not sweaty fabric, not clunky armor, not overpriced logos — gets in your way.

'Nomad'

Is the soul of endless discovery, moving not just across roads but through life with curiosity.

Together, they embody the rider who thrives on "unscripted freedom".  We’re not here to tell you how to ride.

The Build

Hooligan Nomads started in a garage (where else?) with two riders tired of overpriced, overcomplicated gear. We didn’t want to look like track warriors on our way to the office. We wanted the freedom to ride to work, then walk into a meeting without looking like we’d just peeled off a racetrack.

So we did something radical:  we bought the factory. No middlemen. No multiple markups. Just obsessive attention to the details riders actually need:

  • PCM Magic: Hoodies that actually manage heat, thanks to NASA-inspired fabric that cools you when you’re stuck in traffic and warms you when the night ride gets chilly.

  • Stealth functionality (think: hidden pockets for keys, or concealed stormproof pouch for that unexpected change in weather).

  • Freedom through design (hoodies that move with you, not against you).

  • Secret Armor Spots: Hidden pockets at the elbows, shoulders, chest, and back? Yep. Slap in your own armor if you’re feeling spicy, or leave ’em empty and keep it low-key. Your call.

  • Stealth Mode: No flamboyant colors screaming “I’M A BIKER!” Just clever details only your tribe notices—like the vent zips disguised as seams, or the pocket that perfectly fits a burrito which also fits a bottle of water to keep you hydrated during those long summer rides.

  • Prices that respect your wallet (because motorcycle parts themselves are expensive enough already).

This isn’t gear for the track. It’s for the rider who wants to blend into their day… until they twist the throttle and remember why they love this stupid, glorious hobby.

The Sophisticated Design

  • COMFORT

    Our comfort is engineered, not incidental. We integrateOutlast® PCM technologyto create a personal microclimate that actively manages your body temperature, absorbing heat when you're idling in traffic and releasing warmth on a chilly descent. Paired with breathable, high-twist fabrics and ergonomic patterning that moves with a rider's posture, it eliminates the fatigue of being either a sweaty or shivering mess. This is comfort that adapts to the journey, so you can focus on the ride.

  • FUNCTIONALITY

    Every stitch serves a purpose hidden in plain sight. Our designs are a toolkit for the modern rider, featuring discreet storm ready water-proof front pouch, zippered underarm vents for instant airflow, and concealed pockets for armor, cards, or essentials. This is stealth functionality—sophisticated solutions to common riding frustrations that are invisible until you need them, ensuring nothing comes between you and the freedom of the road.

  • STYLE

    Our style is a rebellion against the technical aesthetic of motorcycle gear. We champion a minimalist, urban silhouette that looks perfectly at home off the bike. With a focus on clean lines, a tailored fit, and a complete absence of loud flamboyant colors or patchwork, our apparel makes a statement by not trying to. It’s sophisticated, versatile gear designed for the rider whose identity is defined by the journey, not the uniform.

  • SAFETY

    We believe safety shouldn't sacrifice style. Our approach is one of pragmatic protection: reinforced true carbon fiber fabric (5x tougher than steel) in high-abrasion zones, and hidden compartments for your own CE-level armor. It’s a smarter, more integrated safety system that provides peace of mind without the bulk, empowering you to ride confidently on your terms.